Understand who's watched your video - and more. 👀
All Creators on Loom have access to Viewer Engagement, which shows who has watched your video. If you're a Business or Enterprise user, you can take these insights a step further with Engagement Insights, which shows how viewers have interacted with your video. You can find both under the Viewer Engagement section to the right of your video in its video share page.
Viewer Engagement shows who has watched your video. We count a view if someone watches your video:
- For at least 5 seconds
- For 75% of the total duration
- If they scrub all the way to the end and the video finishes
If a viewer watches the video while logged into their Loom account, the view will show their name. We'll still count views by viewers not logged into an account, but the view will show up as Anonymous.
What are 'Anonymous views'?
If someone watches your video while not logged into a Loom account, it will display as an Anonymous view. There is no way to see who has viewed your video if they're not logged into Loom.
Engagement Insights show both who has watched your video and how they've interacted with it. This includes the following:
- Completion rate (on average, how much of a video viewers with a tracked session watched)
- Call-to-action conversion rate (the percentage of viewers with a tracked session that clicked on your call-to-action)
Questions, comments, concerns? Contact us here.
Happy recording! 🎥 😄