How to personalize videos at scale (Beta)

Give every Loom a personal touch.✨

Please Note:

Variables in titles is currently in beta. Try it out for free on our Business and Enterprise plans for a limited time!

Record once and Loom will automatically personalize your video with audio and transcripts for your viewers. ⚡️

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Using audio variables you can share a personalized Loom video with multiple recipients without ever having to re-record. Audio variables work by identifying a name or word you wish to replace with the names of other recipients. The video will be automatically duplicated for each recipient you input, and their names will be substituted in the video audio and transcript.

Utilizing variables can:

⏰ Save you from re-recording the same Loom again and again.
⚡️ Create customer outreach that stands out.
🖌️ Provide a personalized experience at scale.

How to add variables

Audio variables replace a variable within the transcript and audio of your video and allows you to create duplicate videos with newly generated audio in your voice. If the variable you choose is mentioned in the video title then the video title will also be updated.

Before adding a Variable, make sure you update your video privacy settings. Whatever your original video privacy settings are will be carried over to your duplicated videos.
From your video share page, select Add an audio variable from the Edit tab.
Then select the name you would like to replace.
If you don't see the name or word you are looking to replace then click Choose from the transcript and select the word you would like to replace.
Once you have selected a word or name to replace you can begin to enter the other names/words you would like to replace it with.
After you have added recipients to replace the word/name with, click Create Looms.
You will then be redirected to a folder will all the video duplicate for each recipient will be stored.

Title variables only replace a variable in the video title. Note: if you use variable in titles, you will not be able to add audio variables after.

Navigate to your video page and click on your video title.
Then click Personalize.
From here you can choose which Variable you want to add to your video title: {Name}, {Company-name}, or {Variable}.
Then start adding in your desired inputs. You can add up to 100 inputs separated by commas. Click Create.
Duplicated videos for each instance of the variable will be created in a separate folder. This folder will live in your library and contain the original and duplicated Looms. From here you can share each newly created video with your intended viewer.

Are there any Variables limitations?

Yes! Audio Variables are not supported for:

Externally uploaded videos
Videos trimmed using edit by transcript
Videos stitched together
Video with a non-english transcripts
Users outside of the US
Variables can only be used by the Creator of the video.

Please note: if you use Audio Variables, and the variable you choose is mentioned in the title, then the video title will also be updated. However, if you use Title Variables, audio and transcript variables will not be updated.

FAQs:

Will Audio Variables replace all instance of a selected word in your transcript?

Yes! All instances of a selected word in your transcript will be replaced.

How does Loom use AI to create audio variables?

Loom generates variables using self-hosted text-to-speech models. TTS allows Loom to generate natural-sounding speech from textual inputs. When you select a variable to replace, Loom breaks it down into phonetic components. Then the components are synthesized to form the newly inputted variables you added, using the surrounding audio of your Loom to recognize and mimic your speech patterns.

Is my voice data saved anywhere?

No! The text-to-speech capabilities powering Variables do not save or store any memory of your voice patterns or use your data to improve performance. Variables uses only the surrounding audio of the Loom video being used to generate audio in the sound of your voice, which means your data remains yours!

What steps is Loom taking to ensure someone else isn't using Variables to clone my voice?

Variables is only available to the creator of a video, so no one else can use the feature on videos you create. Variables is also limited to videos recorded on Loom. It’s not available on videos that are externally recorded and later uploaded to Loom.

How does Loom generate audio in the sound my voice?

Variables uses text-to-speech AI models that are able to generate audio in the sound of your voice.

How many copies of a video can I make?

You can only generate 100 copies of a video at a time.

What if Variables doesn’t pronounce one of my replacements correctly?

The text-to-speech AI models powering Variables are not always perfect. We encourage you to use the “Preview audio” function before creating your new Looms, and if something doesn’t sound right you can always remove it. We anticipate a pronunciation correction feature soon.