How to understand your video's views and analytics

Find out who has viewed your recording. πŸ‘€

We count a video view when someone watches the video:

    • For at least 5 seconds

    • or for 75% of the total duration

    • or if they scrub all the way to the end and the video finishes

We also push the view counts immediately. However, we don't count them if you are the original recorder and watch your own video.

Why do I see anonymous views on my video?

In order to identify who watched your video, the viewer must have a Loom account and be logged in when they watched the video. We are only able to report on the identity of the viewer when these conditions are met. If we're not able to identify the video viewer, they will show up as Anonymous.Β 

You'll be able to see the avatars of up to 12 viewers, and any additional avatars are added to the anonymous viewer count. For example, if your video was watched by 20 logged-in viewers and 20 anonymous viewers, under Viewer Insights, you'd see 12 avatars and a +28 to reflect the remaining viewers.

Here's how the information looks on your end:


This video has seven total views from six unique viewers, two of which are anonymous.

Keep in mind that the option to enable/disable analytics for viewers is exclusive to our Business and Enterprise plans. Additionally, users on these plans can also take their analytics a step further by viewing their videos' Engagement Insights, which provides information about their videos' completion rates and call-to-action conversion rates.

Questions, comments, concerns?Β Contact us here.

Happy recording! πŸŽ₯πŸ˜„

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