How to understand your video's views and analytics

Find out who has viewed your recording. 👀

We count a video view when someone watches the video:

  • For at least 5 seconds
  • For 75% of the total duration
  • If they scrub all the way to the end and the video finishes

We also push the view counts immediately. However, we don't count them if you are the original Recorder and watch your own video.

In order to identify who watched your video, it is necessary for the viewer to also have a Loom account and be logged in when they watch the video. We are only able to report on the identity of the viewer when these conditions are met. If we're not able to identify the video viewer, they will show up as "Anonymous". 

Here's how the information looks on your end: 


Business and Enterprise users can take their analytics a step further by viewing their videos' Engagement Insights, which provides information about their videos' completion rates and call-to-action conversion rates.

Questions, comments, concerns? Contact us here.

Happy recording! 🎥😄

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